Jeremy Coleman, Director of Innovation, and Sara Collins, Director of Legal Services Design at Norton Rose Fulbright, were recently featured in Briefing Magazine, where they discussed how law firms are identifying opportunities to improve efficiency and service levels in 2024.

They emphasized the importance of integrating technology and process improvements to effectively scale operations, particularly with the rise of generative AI. They also highlighted the value of incremental change in reducing resistance and promoting long-term adoption. Additionally, they stressed the need for legal services to strike a balance between customization and consistency, ensuring that technological advancements align with both client expectations and the firm's overall strategy.

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