The marketing road map: Accelerating and protecting your brand in today’s social and digital age

Please join Norton Rose Fulbright for a conversation with Alex Halbardier, Chief Customer Officer of Alto—Dallas’s fast-growing rideshare start-up—on inventive solutions to build your brand. As a founding member and integral leader of one of Dallas’s latest and greatest start-up companies, Alex knows what it takes to build and sustain a successful brand in the digital age. She will share best practices and lessons learned for developing and navigating a successful business branding and marketing strategy in today’s world.

Alex will be joined by Norton Rose Fulbright partners Linda Merritt and Felicia Boyd, who will share legal insights on ways to grow and protect your brand while employing these creative marketing solutions. 

Note: Attendance is limited to fully vaccinated individuals to the extent allowed by applicable state and federal laws and regulations at that time. All existing state and local regulations will be followed, including mandates that may require vaccinated individuals to wear a mask. 

Speakers

Linda Merritt, Partner, Dallas

Felicia Boyd, Partner, Minneapolis

Alex Halbardier, Chief Customer Officer, Alto

Time

4:00 – 4:30 pm CT - Registration
4:30 – 5:30 pm CT - Presentation
5:30 – 6:30 pm CT - Cocktail reception

Location

Norton Rose Fulbright Dallas office
2200 Ross Avenue 36th floor
Dallas, TX 75201 

Continuing education information

1 hour of CLE credit in Texas is pending for this program.