Influencer Marketing

Welcome to Norton Rose Fulbright’s Marketplace: In Conversation – our ongoing series of podcasts, webinars and fireside chats that explore and discuss the latest and most pertinent legal, commercial and regulatory developments relevant to your consumer facing business.

In the latest episode, our Consumer Markets and IP partner, Georgina Hey, chats to Rebecca Waddell, Senior Legal Counsel at Tiktok on the broad range of issues, risks and challenges associated with the highly topical area of influencer marketing. The conversation covers a range of issues, including:

• From the perspective of the advertiser, key considerations when looking to engage an influencer.
• Legal risks associated with the use of social media influencers.
• The greater willingness of regulators to step in when they see issues in this space.
• Ownership of intellectual property in the social media context. 

We hope you find this a useful resource and we welcome your feedback on potential topics/issues you would like to hear more on.

This webinar was recorded on 9 November 2021.