New York General Business Law (GBL) Sections 349 and 350, modeled after the Federal Trade Commission Act, are intended to protect consumers from economic injuries caused by deceptive trade practices and misleading or false advertisements.

Under Section 349(a), it is unlawful to engage in “[d]eceptive acts or practices in the conduct of any business, trade or commerce or in the furnishing of any service in this state.” Section 349(h) extends the right of action to private individuals. Under Section 350, “[f]alse advertising in the conduct of any business, trade or commerce or in the furnishing of any service is declared unlawful.”

Read the full New York Law Journal article, "Claims for deceptive trade practices and false advertising."



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Thomas J. Hall
Thomas J. Hall
Co-Head of Litigation and Disputes, New York
Email
thomas.hall@nortonrosefulbright.com
T: +1 212 408 5487
Judith A. Archer
Judith A. Archer
Co-Partner-in-Charge, New York
Email
judith.archer@nortonrosefulbright.com
T: +1 212 318 3342

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