À l'heure d'une multiplication des modalités de communication, la concurrence déloyale et les pratiques anticoncurrentielles se rejoignent sur le terrain du dénigrement. Celui-ci fait effectivement l'objet d'une triple mutation : celle du champ personnel et de la forme du dénigrement, mais aussi une extension de son contenu. L'article, qui aborde en particulier le secteur pharmaceutique, livre quatre recommandations clés pour se prémunir des risques afférents au dénigrement.

Article publié dans la Revue Lamy de la concurrence de décembre 2021.

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