International team advises Canadian Tire on the sale of Helly Hansen for C$1.276 billion
Canada | February 19, 2025
Client: Canadian Tire
Lawyers:
Our Toronto, London, Ottawa, Amsterdam, Washington, Dallas, St. Louis, Montreal, Quebec and Hong Kong offices have advised Canadian Tire Corporation, Limited (TSX:CTC, CTC.A) on the sale of its Helly Hansen business to Kontoor Brands, Inc. (NYSE: KTB, Kontoor) for total gross proceeds of C$1.276 billion. The transaction is expected to close in Q2 2025, subject to receiving all regulatory approvals and other customary closing conditions.
Helly Hansen is an iconic global brand that designs and develops products used by professionals and outdoor enthusiasts around the world. Its high-performance apparel and gear are sold worldwide, including in Canadian Tire, SportChek and Mark’s stores in Canada. The sale of Helly Hansen reflects Canadian Tire’s increasing focus on its Canadian retail portfolio.
The cross-border transaction was led by Trevor Zeyl and Walied Soliman, and the Toronto-based team included Bruce Sheiner, Joseph Palmieri, Reid Berman, Destieny Burton (Corporate, M&A and Securities), Barry Segal (Tax), Joseph Cohen-Lyons (Labour and Employment), Jeffrey Kang (Intellectual Property), Imran Ahmad (Information Technology / Data Privacy), Troy Ungerman and Adamo Fucile (Representation and Warranty Insurance). Members from other offices included Martin Masse, Erin Brown, Oliver Moore (Ottawa), Mélissa Devost (Quebec), Katherine Barbacki (Montreal), Saskia Blokland, Jasper Geerdes, Carlo van Haasteren (Amsterdam), Jon Perry, Ian Giles, Catrina Smith, Paul Griffin, Shane O’Reilly, Graeme Tricker, Tim Ikramov (London), Todd Schroeder, Josh Owings (Dallas), Adam Braun (St. Louis), Luke McFarland, Neely Agin (Washington) and Marc Waha (Hong Kong).
Helly Hansen is an iconic global brand that designs and develops products used by professionals and outdoor enthusiasts around the world. Its high-performance apparel and gear are sold worldwide, including in Canadian Tire, SportChek and Mark’s stores in Canada. The sale of Helly Hansen reflects Canadian Tire’s increasing focus on its Canadian retail portfolio.
The cross-border transaction was led by Trevor Zeyl and Walied Soliman, and the Toronto-based team included Bruce Sheiner, Joseph Palmieri, Reid Berman, Destieny Burton (Corporate, M&A and Securities), Barry Segal (Tax), Joseph Cohen-Lyons (Labour and Employment), Jeffrey Kang (Intellectual Property), Imran Ahmad (Information Technology / Data Privacy), Troy Ungerman and Adamo Fucile (Representation and Warranty Insurance). Members from other offices included Martin Masse, Erin Brown, Oliver Moore (Ottawa), Mélissa Devost (Quebec), Katherine Barbacki (Montreal), Saskia Blokland, Jasper Geerdes, Carlo van Haasteren (Amsterdam), Jon Perry, Ian Giles, Catrina Smith, Paul Griffin, Shane O’Reilly, Graeme Tricker, Tim Ikramov (London), Todd Schroeder, Josh Owings (Dallas), Adam Braun (St. Louis), Luke McFarland, Neely Agin (Washington) and Marc Waha (Hong Kong).