The city brought claims under the CPL (N.Y.C. Admin. Code §20-700, et seq.) alleging that defendants misled consumers about the environmental impact of their fossil fuel products and overstated their commitments to clean energy.
It alleged two primary forms of what the city called greenwashing: (1) product greenwashing, or statements that mislead consumers as to the climate benefits of a product and (2) corporate greenwashing, or statements that falsely present a corporation and its brand as climate friendly to induce consumers to purchase its products.
Download the full New York Law Journal article, "Commercial division update: Climate change litigation hits a storm."