Greenwashing: Where are we now and where are we going?

We have seen aviation entities in recent years being held to account for their decarbonising-related messaging. As the industry evolves to address decarbonising as part of a net-zero transition, there is a learning journey on how to communicate progress and achievements. We will look at the learnings from recent greenwashing cases and discuss what needs addressing going forward to manage the risk of greenwashing.