Business brands are some of the most valuable intellectual property – and assets – that a company may own. Our global trademarks and brands team is made up of more than 100 highly experienced lawyers, agents, paralegals and staff located in the world’s commercial centers on five continents, working closely together to provide clients with seamless, coordinated advice on brand portfolio management and protection, as well as on transactional matters involving trademarks and design rights.

We handle all aspects of trademark law, including clearing, registering and maintaining trademarks and associated rights such as design rights. We work with our clients to help commercialize their important brand assets, including licensing, co-branding, transactional work and due diligence support. We also have extensive experience in enforcing trademark rights against infringement, dilution and counterfeiting and related litigation.

Working as trusted strategic advisors to our clients, we protect, monetize and enforce some of the world’s most recognizable brands, trademarks and trade dress, thereby helping clients minimize risks and maximize the value in their brands and strengthen their brand identity.

Our areas of work include: anti-counterfeiting counseling and enforcement, including customs seizures; cooperating with enforcement authorities in criminal investigations; domestic and international portfolio management, including clearance, opinions, prosecution, maintenance and overall strategy; internet, domain and social media issues; litigation and alternative dispute resolution; policing, including customs filings; security interests and other agreements; trademark and design-right proceedings before national intellectual property offices; trademark, designs and brands transactions and licensing; and unfair competition issues.

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Market recognition

Chambers Asia-Pacific, Asia-Pacific Region: Intellectual Property Chambers and Partners, 2025
Legal 500 Asia-Pacific, Hong Kong: Intellectual Property The Legal 500, 2025
Chambers Global, Asia-Pacific Region: Intellectual Property Chambers and Partners, 2024
World Trademark Review, WTR 1000: Hong Kong: Prosecution and Strategy Law Business Research, 2024

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