Global team advises Salesfive Group on the acquisition of fluent:cx UK

Global law firm Norton Rose Fulbright has advised Salesfive Group, Europe's largest Salesforce boutique partner backed by Armira, on its acquisition of fluent:cx UK.

fluent:cx UK is a Salesforce Boutique Partner with years of experience in implementing digital transformation projects. They help customers translate their vision, goals, and strategy into effective Salesforce solutions in the areas of marketing, sales, and customer service.

This strategic acquisition marks a significant milestone in Salesfive's expansion strategy and complements Armira's earlier acquisition of a similar business in Germany also advised by our team in early 2024.

The significant cross-border transaction also underscores Salesfive's commitment to enhancing its service offerings and expanding its footprint across key markets such as the UK one.

As in previous transactions, Salesfive was advised by a Norton Rose Fulbright team led by Munich partner Bernd Dreier together with partner Sophie O`Connor (corporate/London).

Dreier commented: "We are delighted having supported Armira and Salesfive on their growth path with this third add-on. Having advised on Armira‘s acquisition of Salesfive and the prior add-ons, we look forward to continuing our seamless collaboration."

Alongside Bernd Dreier and Sophie O`Connor, the team consisted of partner Antoine Colonna (tax/Paris), partner Karine Montagut (corporate/Paris), partner Lesley Browning (pensions law/London), partner Matthew Findley (corporate/London), partner Mike Knapper (corporate/London), partner Dominic Stuttaford (tax/London), partner Laure Joncour corporate/Paris, partner Jamie Cooke (corporate /London), counsel Ben Wright (employment law/London), counsel Fiona Bundy-Clarke (data/London), counsel Graeme Tricker (pensions law/London), counsel Marie-Adelaide de Fleurieu (corporate /Paris), lead associate Dan Harman (corporate/London), senior associate Alexander Redbourne (ip/London), solicitor Alexander Roper, associate Alexandra Bloch-Manikow (tax/Paris), senior associate Barbara Gaffey (employment law/London), associate Ines Azouaou (corporate /Paris), associate Katharine Wadia (corporate/London), associate Lauren Piesley (corporate/London), associate Polina Maloshchinskaia (corporate /London), senior associate Rebecca Yourstone (corporate/London), senior associate George Hairs (corporate/London).