New York General Business Law (GBL) Sections 349 and 350, modeled after the Federal Trade
Commission Act, are intended to protect consumers from economic injuries caused by deceptive
trade practices and misleading or false advertisements.
Under Section 349(a), it is unlawful to
engage in “[d]eceptive acts or practices in the conduct of any business, trade or commerce or in
the furnishing of any service in this state.” Section 349(h) extends the right of action to private
individuals. Under Section 350, “[f]alse advertising in the conduct of any business, trade or
commerce or in the furnishing of any service is declared unlawful.”
Read the full New York Law Journal article, "Claims for deceptive trade practices and false advertising."