Current farming methods are not sufficient to feed the world’s growing population. Investment in new agricultural innovation and technology is necessary if we are going to find a way to feed the world’s estimated nine billion people by 2050. Many Food and Agribusiness companies have already started to invest in agriculture technology in an attempt to bridge the gap between supply and demand. As with any accelerating technology sector, the market is constantly changing and adapting. We have extensive knowledge in all aspects of the agri-technology sector and are able to advise clients on a broad range of issues, from innovative global protection to adoption and distribution in an ever-changing global marketplace.  In this section, we explore the diverse aspects of agri-technology innovation pathways and its challenges for adoption and success.



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Senior Advisor
Head of Amsterdam
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Partner, Norton Rose Fulbright US Consultores em Direito Estrangeiro
Director: Global Head of Consumer Markets
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